Our Founder

Rob O’Niell doesn’t remember when he started to live by the “No sniveling!”motto, but we’re betting he picked it up during his 14 years on an Alaskan fishing boat. We know it came in handy when he started his own business from scratch, and when he and his brothers built the flagship O’Niell’s board by board. Now it defines the O’Niell’s attitude, which you could call hard work with a smile, but we call serious fun.

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